SOUTH KOREA · CITY GUIDE

Seoul

PALACES · DESIGN · K-BEAUTY · NIGHTLIFE

Explore palace grounds, creative neighborhoods, shopping districts and Han River views in a city where old and new sit side by side.

EXPLORE BY AREA
LOCAL PICKS

Start with these places

6 selected places

01
Historic Seoul · Palace

Gyeongbokgung Palace

Walk through the courtyards of one of Seoul’s best-known Joseon royal palaces.

02
East Seoul · Cafés & design

Seongsu

Pop-ups, design stores and cafés make Seongsu one of Seoul’s most current neighborhoods.

03
Central Seoul · Shopping

Myeongdong

A central base for K-beauty, shopping, street food and easy access to major sights.

04
South-east Seoul · Skyline

Jamsil & Lotte World Tower

Modern skyline views, shopping and lake walks around one of Seoul’s most recognizable towers.

05
Central Seoul · City view

Namsan & N Seoul Tower

Head up Namsan for a classic Seoul panorama, especially around sunset and after dark.

06
South Seoul · K-Beauty & dining

Gangnam

Beauty, dining, shopping and nightlife come together across Seoul’s southern districts.

TRAVEL TOGETHER

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